Origins of self delusion

My Buddy sent me this interesting article from the New York Sunday Book Review. If its a warning to me I appreciate getting it.

Fooling others yields obvious benefits, but why do we so often fool ourselves? Trivers provides a couple of answers. First, believing that we’re smarter, sexier and more righteous than we really are — or than others consider us to be — can help us seduce and persuade others and even improve our health, via the placebo effect, for example. And the more we believe our own lies, the more sincerely, and hence effectively, we can lie to others. “We hide reality from our conscious minds the better to hide it from onlookers,” Trivers explains. But our illusions can have devastating consequences, from the dissolution of a marriage to stock-market collapses and world wars.

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