When the customer goes along with the scam

I’m sure it works with new school buildings too. Sadly, someone else bought the Red Plan for me and she’s currently the School Board Chair.

If you want to be an expert deceiver, master the art of self-deception. People will believe you when they see that you yourself are deeply convinced. It sounds difficult to do, but in fact it’s easy — we are already experts at lying to ourselves. We believe just what we want to believe. And the customer will help in this process, because she or he wants the diamond — where else can I get such a good deal on such a high-quality stone? — to be of a certain size and quality. At the same time, he or she does not want to pay the price that the actual diamond, were it what you claimed it to be, would cost. The transaction is a collaboration of lies and self-deceptions.

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