Could this explain the DNT’s enthusiasm for the Red Plan

I heard that the DNT got about $10,000 from the School District in a recent month for ad revenue. If they got that much monthly over a year that would be a couple reporters worth of income. When I served on the Board we were extremely stingy with advertising. Suddenly the District is a major source of ad revenue when the news paper industry is in free fall.

In the past Tribsters have scoffed at the idea that they would bend their editorial policy over business office decisions. But the Trib is probably badly leveraged and no longer owned by a family proud of its rich newspaper tradition but by bottom line investors.

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